There is no shortage of talented financial professionals in the world — wirehouse advisors, bank wealth managers, and investment specialists all play an important role in helping people pursue their goals. What sets Alpha Solutions Group apart is not a belief that others fall short, but a commitment to going further. We believe that true financial well-being extends well beyond a portfolio, and that our clients deserve a higher level of care, coordination, and strategic thinking across every corner of their financial life. That commitment is what we call The Alpha Difference: a comprehensive, five-discipline planning framework designed to generate measurable value — and genuine peace of mind — at every stage of your journey.
The Alpha Difference is built on five key planning objectives, each engineered to produce statistical alpha for our clients. We begin with cash flow optimization — because the most powerful wealth-building tool you have is money working at maximum efficiency. Second, we implement risk and protection strategies that safeguard everything you've worked to build, ensuring no single event can unravel your financial future. Third, we pursue investment alpha through disciplined, evidence-based portfolio construction — strategy over product, always. Fourth, every decision we make is filtered through a tax efficiency lens, coordinating your investments, income, and estate plan to minimize your lifetime tax burden; what you keep is just as important as what you earn. Fifth, we invest in behavioral alpha — educating you on the cognitive biases and emotional patterns that quietly erode wealth over time, because Math Doesn't Lie™, and neither do the long-term costs of reactive decision-making. Woven throughout all five disciplines is a commitment to estate planning: we review your wills and trusts, close the gaps, and design structures that transfer your wealth to the people and causes that matter most — efficiently and on your terms. The result isn't just a financial plan. It's the Alpha Difference.
Our founder, BG Groff, has a diverse background in psychology, business, and finance, giving him a unique understanding of the emotional side of personal finance as well as the logical side. BG and the entire ASG team take pride in making the complex simple, paying careful attention to detail, and always telling our clients what they need to hear.
The word “Alpha” means first, and our name pays homage to the belief that order is important and you have to put the first things first when it comes to financial planning1. When you work with us, the first thing is always getting to know you, where you are on your financial journey, what your goals are, and what matters the most to you. Only then can we create a financial path that will help you to live your best life.
No matter what phase of life you’re in or how much financial planning1 you have or haven’t done, we’re here to help. All you have to do is take the first step and get in touch.
Financial planning services are offered through Eagle Strategies LLC.
For more information about our firm and how we may be of service to you, please click the contact us button below.